Digital hits come in all sizes and shapes, but a central challenge remains: when creating, building and producing your show, how and why does the talent – in front of AND behind the camera – affect the potential for success? n the second panel of NYTVF's Digital Day, we'll examine models pitting Celebs vs. YouTube Stars vs. Social Media Stand-Outs vs. Unknowns and how the dynamic of each can make – or break – your success.

Panelists:

Mark Malkoff, comedian and star of The Bill Murray Show Starring Mark Malkoff and Celebrity Sleepovers on MyDamnChannel.com.

Sam Reich, President of Original Content,CollegeHumor Media

David Tochterman, Head of Digital Media, Innovative Artists

Josh Cohen, Co-Founder, Chief Information Officer, Tubefilter (MODERATOR)