Holy Rollers is inspired by actual events in the late nineties when Hasidic Jews were recruited as mules to smuggle ecstasy from Europe into the United States. Sam Gold (Jesse Eisenberg), a young Hasid from an Orthodox Brooklyn community reluctantly follows the path his family has chosen for him, awaiting a pending arranged marriage and studying to become a Rabbi. A charming neighbor, Yosef Zimmerman (Justin Bartha), senses Sam‟s resistance and propositions him to transport medicine for Jackie (Danny A. Abeckaser), an Israeli dealer, and his girlfriend, Rachel (Ari Graynor). Sam quickly demonstrates his business skill to his bosses, who instantly take Sam under their wing. Now exposed to the exciting and gritty worlds of Manhattan and Amsterdam nightlife, Sam begins to spiral deeper into their detrimental lifestyle, experimenting with ecstasy and then falling for Rachel. As the business grows, Sam‟s double life begins to rip his family apart and the community becomes suspicious of his illegal activities. Sam slowly comes to realize the façade behind the easy money and parties. Caught between life as a smuggler and the path back to God, Sam goes on the run, forced to make a fatal decision that could bring the entire operation crashing down.

Kevin Asch won Breakthrough Director at the 2010 Gotham Independent Film Awards and the Most Promising Newcomer at the 2010 Deauville Film Festival for his feature directorial debut HOLY ROLLERS. Starring Oscar nominated Jesse Eisenberg, HOLY ROLLERS premiered at the 2010 Sundance Film Festival in Dramatic Competition, was released in North America Summer 2010 and will be playing in theaters worldwide throughout 2011. Asch also directed, wrote and produced the short "Characters” and produced the feature POINT&SHOOT. He began his career at the New York based studio, The Shooting Gallery, involved with the production and distribution of over thirty films including YOU CAN COUNT ON ME and CROUPIER. Asch is currently developing his next projects to direct that are both set in the 1980s, KINGS HIGHWAY with Appian Way productions, about a Mossad who moves to New York and gets involved with an Israeli crime syndicate; and GREAT NECK, a coming-of-age dramedy inspired by "The Great Gatsby." He received a B.A. from School of Visual Arts in New York (1998).

Kevin Asch won Breakthrough Director at the 2010 Gotham Independent Film Awards and the Most Promising Newcomer at the 2010 Deauville Film Festival for his feature directorial debut HOLY ROLLERS. Starring Oscar nominated Jesse Eisenberg, HOLY ROLLERS premiered at the 2010 Sundance Film Festival in Dramatic Competition, was released in North America Summer 2010 and will be playing in theaters worldwide throughout 2011. Asch also directed, wrote and produced the short "Characters” and produced the feature POINT&SHOOT. He began his career at the New York based studio, The Shooting Gallery, involved with the production and distribution of over thirty films including YOU CAN COUNT ON ME and CROUPIER. Asch is currently developing his next projects to direct that are both set in the 1980s, KINGS HIGHWAY with Appian Way productions, about a Mossad who moves to New York and gets involved with an Israeli crime syndicate; and GREAT NECK, a coming-of-age dramedy inspired by "The Great Gatsby." He received a B.A. from School of Visual Arts in New York (1998).